Vivian Jenna Wilson, the transgender daughter of tech billionaire Elon Musk, has officially stepped into the fashion industry. On May 15, she made her debut as a model in a campaign for the popular fashion brand Wildfang, marking a powerful moment not only in her personal journey but also in the conversation around representation in media. This milestone has attracted global attention, as Vivian is the daughter of one of the world’s most talked-about public figures.
Who is Vivian Jenna Wilson?
Vivian was born in 2004 to Elon Musk and Justine Wilson. Initially named Xavier Alexander Musk, she came out as transgender in 2022 and legally changed her name to Vivian Jenna Wilson, choosing to adopt her mother’s last name and distancing herself from her father.
Her story made headlines when she filed for a legal name and gender change, stating that she “no longer lives with or wishes to be related to my biological father in any way.” Her bold decision inspired many people in the LGBTQ+ community, especially transgender youth struggling with identity and family acceptance.
Modeling Debut with Wildfang
On May 15, 2025, Vivian officially entered the modeling industry by starring in a campaign for Wildfang, a brand known for its gender-neutral clothing and inclusive representation. Wildfang’s campaigns often challenge traditional gender roles in fashion, making it a perfect fit for Vivian’s first appearance.
The campaign showcased Vivian in casual yet edgy clothing, reflecting her individuality and confidence. Her participation highlights the growing demand for diversity and authentic representation in the fashion world.
Why Vivian’s Debut Matters
Vivian’s modeling debut is not just about fashion; it’s a cultural moment. Here’s why:
- Representation: Her appearance in a major campaign brings visibility to transgender individuals, especially transgender youth.
- Breaking Stereotypes: Being the child of a billionaire tech mogul and choosing a completely different life path takes courage.
- Social Impact: It opens up important conversations about gender identity, acceptance, and self-expression.
In a world where many still face discrimination based on gender identity, Vivian’s visibility in mainstream fashion is a step forward.
The Strained Relationship with Elon Musk

Vivian’s relationship with Elon Musk has been widely reported as distant and difficult. Her decision to remove his last name was a clear statement of independence and rejection of his public views, especially those criticized by the transgender community.
Elon Musk, who has a history of controversial statements on gender identity and pronouns, has yet to publicly comment on Vivian’s modeling debut. While he remains focused on his ventures like SpaceX and Tesla, his daughter is building a different legacy—one based on authenticity, individuality, and social impact.
What is Wildfang?
Wildfang is a Portland-based clothing brand founded in 2013. Known for:
- Gender-inclusive fashion
- Empowering messages
- Bold campaigns that challenge societal norms
Wildfang’s mission aligns with Vivian’s values of freedom, self-expression, and breaking labels. The brand has collaborated with celebrities, athletes, and activists who share similar goals of progress and equality.
Public Reaction and Social Media Buzz
Vivian’s modeling campaign sparked a wave of reactions on social media:
- Support from the LGBTQ+ community
Many praised her courage and confidence, calling her a “role model for transgender youth.” - Mixed opinions among Elon Musk fans
Some were supportive, while others expressed confusion or disappointment due to her distancing from her famous father. - Fashion world’s warm welcome
Designers and stylists applauded Wildfang for choosing someone who represents real-world diversity and resilience.
Overall, the campaign has created conversations that go beyond fashion, reaching into family dynamics, identity, and societal progress.
The Importance of Transgender Representation in Media
Representation matters. When transgender individuals see people like themselves in media, fashion, and advertising, it:
- Builds self-esteem
- Fosters understanding
- Breaks down stereotypes
Vivian’s entrance into modeling adds to a growing list of transgender individuals, like Laverne Cox and Hunter Schafer, who are redefining beauty standards and challenging norms.
Vivian’s Future in Modeling
While it’s too early to predict how long Vivian will remain in the fashion industry, her debut suggests a promising future. She brings:
- A unique identity
- A strong voice
- And a powerful personal narrative
Brands today are looking for models who can represent values, stories, and causes—not just wear clothes. Vivian’s presence has the potential to lead to more endorsements, interviews, and advocacy work.
Conclusion
Vivian Jenna Wilson’s entry into the modeling world is a bold and meaningful step—not just for her, but for the countless individuals who feel unseen. As the daughter of the world’s richest man, she could have chosen the spotlight in many ways. Instead, she chose to stand up for her truth, represent her community, and walk her own path.
In a world where authenticity is becoming more valuable than fame, Vivian’s modeling debut with Wildfang proves that visibility with purpose can inspire change. Her journey reminds us that every voice matters, and every step toward acceptance is a step toward a more inclusive future.